Yutai Guide for English Speakers in Japan: A NARUTO & BORUTO Day at Nijigen no Mori on One Share

The Hokage Rock in Shinobi-Zato, with the faces of past Hokage carved into a cliff

Contents

Want 50% off the NARUTO & BORUTO attraction at Nijigen no Mori, an anime park in Japan? A shareholder coupon from Pasona Group can do that. I am Japanese, and I wrote this guide for English speakers who live in Japan.

New to yutai?

Yutai (株主優待) are shareholder perks that some Japanese companies offer, such as discount coupons and meal vouchers. The basics guide explains how they work: the record date, how many shares you need, and opening a brokerage account as a foreign resident.

Pasona Group: discounts for Awaji Island

Pasona Group (2168) is a staffing company. It also runs revitalization projects on Awaji Island in Hyogo, including Nijigen no Mori, an anime theme park.

  • Record dateMay 31, once a year (the 2026 program used May 31, 2026)
  • Coupon B30% off at designated restaurants on Awaji Island
  • Coupon C50% off at Nijigen no Mori
  • Who gets the couponsall shareholders, including those with fewer than 100 shares
  • Who can use themthe shareholder plus up to 3 companions
  • Validity (2026 coupons)until September 30, 2027

How I bought one share

How to get the coupons

  1. Open an account at a Japanese broker (see the basics guide).
  2. Buy Pasona Group (2168) shares by the last day with rights (権利付き最終日, kenri-tsuki saishū-bi). It is normally two business days before the record date, according to Daiwa Securities, and your broker shows the exact date. If the annual schedule stays the same, the next record date would be May 31, 2027. I could not find an official announcement of that date yet.
  3. Hold the shares through the record date (権利確定日, kenri kakutei-bi), so you are on the shareholder list.
  4. Wait for the coupons to arrive. According to Pasona's FAQ, the shareholder-benefit information is enclosed with the shareholder meeting documents, which are usually mailed in early August. In my case, they arrived around August 10, 2026. If yours has not arrived by late August, Pasona suggests checking your registered address and contacting them.
  5. Check the blackout dates below before you go.

Blackout dates

The coupons cannot be used on blackout dates. Nijigen no Mori publishes an official calendar for the 2026 coupons. It covers August 2026 to September 2027, and the days marked × are the days you cannot use them.

Part of the official blackout-date calendar for the 2026 coupons, showing August, September and October 2026. Yellow cells with × are the days the coupons cannot be used.
Part of the official calendar (August to October 2026). A yellow × means the coupons cannot be used that day. Source: Nijigen no Mori.

A real day at NARUTO & BORUTO: Monday, August 17, 2026

We went as a family of four on Monday, August 17, which was not marked on the blackout calendar. It was very hot, and the park was quiet. There was almost no wait.

We used the 50% coupon on NARUTO & BORUTO Shinobi-Zato (spelled "SHINOBI-ZATO" on the sign at the gate; the official English site calls it "Shinobi Village"). It has two main parts: Ten no Maki (Heaven Scroll), a three-story 3D maze behind the 11 m-tall Hokage Rock, and Chi no Maki (Earth Scroll), a mission rally where you collect 12 seals around the village.

Pasona Group shareholder coupons. The left half is the 50% attraction coupon and the right half is the 30% restaurant coupon.
The coupon sheet. Left: 50% off an attraction. Right: 30% off restaurants. (Shareholder number hidden.)

What we paid

Item Price (tax incl.)
Lunch at Mori no Terrace (4 dishes) ¥7,150
30% restaurant coupon −¥2,145
Lunch, paid ¥5,005
Shinobi-Zato tickets, adult × 4 (¥3,700 each) ¥14,800
50% attraction coupon −¥7,400
Tickets, paid ¥7,400
Ramen at Ichiraku (the coupon was not applied) ¥2,100
Total discount −¥9,545

The two coupons from my one share saved us ¥9,545 that day. For comparison, I paid about ¥2,142 for the share, and its price has fallen since then. This is what happened to us in August 2026, not an official rule:

  • I showed the attraction coupon at the ticket window on the day, when I bought the tickets, and 50% was taken off. I did not check whether it can be used with advance tickets.
  • The restaurant coupon is for designated restaurants. Mori no Terrace accepted it, but Ichiraku inside the attraction did not. The list of eligible restaurants is printed with the coupons, so check the latest list.

Inside Shinobi-Zato

The entrance gate of Shinobi-Zato with red paper lanterns marked with a spiral. The Hokage Rock, a cliff with carved faces, can be seen beyond the gate.
The entrance of Shinobi-Zato. The Hokage Rock is visible through the gate.

Figures of Sarada, Sasuke and Boruto stand next to the entrance of Ten no Maki.

Figures of Sarada, Sasuke and Boruto next to a rock-shaped entrance marked Ten no Maki.
Sarada, Sasuke and Boruto beside the Ten no Maki entrance.

Ramen at Ichiraku

The village also has Ichiraku, named after the ramen shop in the series. We had the tonkotsu ramen with egg and chashu for ¥2,100. The bowl comes with a spiral-pattern seaweed sheet and a naruto fish cake. It is theme-park pricey, and our coupon was not applied. My son had read the series, though, and he was happy to eat it in the village.

Ichiraku ramen (tonkotsu) with a cloudy white soup, a soft-boiled egg, chashu, a naruto fish cake, wood ear mushrooms, green onion and a seaweed sheet with a spiral pattern.
Ichiraku ramen (tonkotsu with egg and chashu), ¥2,100.

After the visit

You do not have to be a fan to enjoy it. I was not one before we went, and I still enjoyed it. After the visit, I became a fan, and now my family and I are reading the Naruto manga together. In summer, bring water, a hat and sunscreen.

For the full report in Japanese, see パソナグループの割引券で淡路島「ニジゲンノモリ」へ.

Update history

  • October 5, 2026: Moved the general explanation of yutai and the account-opening details to the basics guide
  • October 5, 2026: Changed "S-stock" to SBI Securities' official service name, S株
  • October 5, 2026: First published

Disclaimer

This article is a personal record and general information. It is not investment advice. Stock prices go up and down, and perks, prices and opening hours change. Check the official pages: Pasona Group, Pasona Group FAQ, Nijigen no Mori coupon information and NARUTO & BORUTO Shinobi Village (official English page).